Preface The rapid advancement of generative AI models, such as GPT-4, businesses are witnessing a transformation through AI-driven content generation and automation. However, AI innovations also introduce complex ethical dilemmas such as data privacy issues, misinformation, bias, and accountability. According to a 2023 report by the MIT Technology Review, https://benefits-of-ai-in-marketi99876.mybloglicious.com/53473171/the-ethical-challenges-of-generative-ai-a-comprehensive-guide