As an example, our website generates an estimated 572K visits each month from Google. With no Search engine marketing, we’d have to invest more than $0.5M on ads to obtain that traffic. The 2013 Google Hummingbird update highlighted an algorithm change built to make improvements to Google's pure language processing https://theb2bcheatsheet.ghost.io/what-is-the-best-seo-community-online-fav-masterminds-and-forums/