Face facts here: you're only in business to earn a make the most.
You can tweak things as things progress and improvements WILL come later - but if you try to anything "right" prior to starting then you won't start. https://digitaljournal.com/pr/news/press-advantage/lucid-leverage-is-offering-a-high-quality-press-release-service-to-clients-in-phoenix-az-and-all-over-the-country